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Kung Fu Panda 2 Teams Up With CityVille

Saturday, May 21st, 2011 at 12:13 pm , filed under News by

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The Paramount Pictures and the Dream Works Animation as well as social gaming giant Zynga revealed that the first ever advertising integration within Zynga’s CityVille for the promotion of the theatrical release of the ‘Kung Fu Panda 2’. This is the Zynga’s latest collaboration with Hollywood and DWA. Recently, the CEO of Jeffrey Katzenberg has joined the gaming firm’s board.

Starting from Friday, till the end of the month, the CityVille’s more than 88 million monthly active players can go on a Kung Fu Panda 2 themed quest and will receive an exclusive in-game item, named as ‘Po the Panda statue’. The film will be opened on May 26th 2011. Zynga said that the CityVille is the largest and most popular application on Facebook.

The global director of brand advertising at Zynga, Manny Anekal said that nearly a third of all the fans of ‘Kung Fu Panda’ have played CityVille in Facebook. He added that the integration is a natural fit and something they think their players will love.

The Kung Fu Panda 2 quest begins today and runs through May 31st on CityVille. Adding to this announcement, Zynga movie-themed integrations with Paramount Pictures is bringing Rango into the untamed wilderness of ‘FrontierVille’ and with DreamWorks Animations on ‘Megamind’. The Megamind is launched his very own ‘Mega-Farm’ within FarmVille. During the first 24-hour promotion, more than 9 million people engaged with the ‘Mega-Farm’.

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