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Jersey Shore’s Vinny Guadagnino signs ‘Abercrombie & Fitch’ endorsement

Thursday, August 18th, 2011 at 10:48 am , filed under Celebrities by

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The grooming company, ‘Abercrombie & Fitch’ has got signed an endorsement deal with the ‘Jersey Shore’ star, Vinny Guadagnino. However, Vinny Guadagnino was named as the new face of Philips Norelco.

Vinny Guadagnino, the celeb face of Philips Norelco’s new back-to-school campaign is not promoting education and institutions of the higher learning. But the company wants him to show young men how to stay well-groomed. Vinny told that the style is all about the customization and confidence and ‘Do-It-Yourself’ is the real key to personalized style.

However, the news comes amidst drama between ‘The Situation’ and the clothing brand ‘Abercrombie & Fitch’ who has offered to pay the reality star not to wear their clothes and saying that the reality star’s association with their brand could cause significant damage to their image.

Besides, both Sorrentino and MTV have issued some problems. The star has tweeted that it looks like Abercrombie has got them self into a Situation. Where as, MTV has said that it is a clever PR stunt and they love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television.

The fourth season of Jersey Shore is set in Italy. It has been maintaining high viewership after debuting to record ratings.

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