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Britney Spears cuts price of concert tickets

Thursday, November 3rd, 2011 at 12:14 pm , filed under News by

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The promoters of the current tour of Britney Spears have been criticised for reducing ticket prices. Britney has slashed the price of tickets for her UK ‘Femme Fatale’ shows last month due to the reason of low sales and managed to shift more than 5,000 extra passes.

However, the voucher website Groupon and Travelzoo offered reduced tickets for Britney Spears Manchester, Birmingham and London shows. She is offering the passes for half the original price of £62.50. Besides, the festival organiser Melvin Benn has said that the emerging trend undoubtedly works and the other promoters have branded the tactic incredibly damaging.

Rene Freling from Travelzoo has explained that they are starting to see a few more pop events being promoted. He said that the promoters are thinking instead of shows being 90% sold out, they had rather have it full and promote it to a wider audience. On the other side, Benn who organises Reading and Leeds festival told that it has been demonstrated to work and works particularly well for an awful lot of concerts. He added that it would damage the viability of the festival in the long-term.

John Rostrum, Independent promoter said that he would never use a discount site. He added that to start discounting for him would seem horribly wrong. He also told that it is very short-term and it is incredibly damaging for shows because in the future when a show goes on sale people will sit back and go. Britney Spears will continue her UK leg of her ‘Femme Fatale’ world tour in Newcastle on 3rd November.

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