“GI Joe: Retaliation became the number one film worldwide with an estimated weekend of $61.3 million. The film directed by Jon M Chu based on Hasbro’s G.I. Joe toy, comic and media franchises.
The worldwide income now stands at $231.9 million. Also, The Croods passed the $200 million mark andJack the Giant Slayer passed the $100 mark internationally this weekend.”
Paramount did a few changes to the film which made the movie as a block buster in 2013. Compared to the first release the sequel earned more revenues. The first part cost $175 million and earned $300 million. The producers wisely reduced the budget for sequel and made it in $130 million and it is already earned $232 million in first 10 days. Overall its expected to cross $390 before going to home platforms.
GI Joe: Retaliation, is now at the ‘double your budget’ point, where the production companies will earn good profits. The forecast shows that the movie can go to the point ‘triple your budget’ where it can set a record in collections worldwide.
The studio knew not to spend additional countless millions when the film they had was perfectly acceptable for mass consumption. They had the 3D conversion for overseas audiences, plus the media-friendly movie stars who could successfully plug the film in various outlets. They knew what they had and what they didn’t need